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EARMILK approves Cipherella’s new music video “Dumb Dumb.” “The visual captures the essence of hip-hop culture and airs out her frustrations with the dumbing down of everyday people.”

Cipherella takes it back to the 90s on her latest effort, paying homage to the culture with thoughtful lyrics, dance routines and a hard body backdrop to match. The song in question is titled “Dumb Dumb” and it pokes fun at individuals who are stuck with the sheep mentality, who try hard to keep up with the joneses and the likes.”Dumb Dumb” is the follow-up track to Cipherella’s previous video “Moments” and on this one she comes through with some thought provoking, yet playful and catchy lyrics. Despite having a boombap backdrop, she brings her all female crew to join in the fun with synchronised dance patterns and retro futuristic aesthetics to match.